In the Spotlight with Firefly Junction PR + Marketing
Project Scope: Brand strategy, copywriting, custom website design
Client Overview
Firefly Junction is a boutique public relations & communications agency. They put bright ideas to work to help companies put their best foot forward in the marketplace. They consult, create and implement public relations and marketing initiatives to elevate brands, build authority, safeguard reputations, and grow businesses.
Sandra brings kindness, generosity, and value to her close relationships so that she can have a positive impact on others, helping them to grow. Her website needed to reflect the care she brings as much as the value of her services.
GOALS
To build her new business by reading senior execs of mid-size businesses who see the value of Firefly Junction. To feel an authentic connection, to be herself, have fun, and add value internally and externally.
A website that adds credibility for referrals as she haven’t started marketing yet. Show that clients are in good hands, that Firefly will go above and beyond.
To launch a website that hits the mark — articulating her value proposition in a way that is professional, friendly and clever.
Brand Strategy
We start the design process with discovery — a call to go over all the foundational things like who Firefly Junction is and what they stand for. More importantly, who their dream client is, what their main pain point is, where they want to be, and how you serve them.
With a custom website design, I create a visual mood board to show a direction for the look and feel. It’s a good way to know we’re on the same page early in the process in order to make everything go more quickly and smoothly later.
The artistic nature images evoke warmth, friendliness, and growth. Also, the natural habitat of fireflies. We balance her hand-written logo with modern fonts to keep it from looking too cute or feminine. The mood board below is done at the beginning of the design process to allow us to get on the same page early on. It gives an idea of the look and feel for the brand through the colours, photos, and fonts.
Website Design
We show credibility and expertise with a clean, modern, website design that’s easy to navigate, lots of white space, and concise copy.
We use testimonials throughout the site. Not only does it add social proof for building trust and credibility, but they also show the transformation and results her clients get.
Client logos for high-profile brands she’s worked with to show her level of experience and authority.
Make it easy to book time with Acuity Scheduling integration - either integrated onto the contact page, or on a hidden page and the link via email.
A blog for content marketing and to help with SEO to drive search traffic. Articles and case studies promoted on LinkedIn, her FB biz page, and Instagram.
Collect email addresses so she can email contacts when publishing blog posts.
Add a hidden feedback form to her site so you can easily collect good testimonials for her website and marketing material.
The Process
Since Sandra’s website was a custom build we included the step of mocking up her site before the build. Once she had her copy, portrait, logos, and testimonials ready, I was able to create a design mockup of a few of the most important pages on her site. A video walkthrough of the design helped to show how we addressed all her goals.
Once the mockup was signed off, we moved to the live website build. We did this by working together for one focused day with check-in calls throughout the day. While I did the finishing touches in the back end, she had a few days to proofread and get me any missing content. She was able to launch the next week.
“I’m looking for a word bigger than LOVE to describe how I feel about my new website! Working with you was seamless and wonderful.”
Custom Graphics
In addition to brand and website graphics, my clients get social media cover images, launch graphics, plus some backgrounds and graphics for their social media feeds. They can also get collateral items like business cards done.
“I love your relaxed approach, your on-boarding tools, and the clarity and explanation of everything up front. I love that we were live when you said we’d be live and that you created a look and feel beyond what I could have hoped for. I feel very confident that any business that vets me online will be reassured by the professionalism of my website. Lots of love :-) ”
Ready to look and feel fabulous online?
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